Microsoft (MSFT) Wants 30% Of Search Market
Posted by ~Ray @ 2007-11-17 20:09:51
Someone at Microsoft (MSFT) spent too long in the sun and baked his hit.
The world's largest software company says that it plans to be one of the two largest players in online advertising within the next three to five years. The goal was disclosed at a UBS conference. Reuters "the plan which represents Microsoft's aspirations over the next three to five years calls on Microsoft to increase the company's share in Web search page views percentage of time on the Internet and percentage of advertising dollars."
The cornerstone for all of this to work rests on Microsoft's assumption that it can get 30% of the search merchandise. It has 10% now on a good day. To do that it would undergo to take perhaps 15% of that share from Yahoo! (YHOO) and 15% from Google (GOOG). That would leave Yahoo! with less than 10% of the market. explore would go from over 50% to a about 35%.
Finding bear witness that Microsoft's current search product is any better than Yahoo!'s is hard to go by. Almost no one disputes that explore delivers the beat search results and has the lion's overlap of the online search ad market.
Google spends about $2 billion a year on R&D. Will Microsoft be that? It would probably have to do that and then some to act from 10% of the market to 30% against an entrenched competitor with well over half the market.
Microsoft has made many mad claims over the years but this one has to move to the top of the list.[ADVERTHERE]Related article:
http://www.247wallst.com/2007/11/microsoft-msft.html
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