In the Hispanic community futbol (or soccer as it's known in the U. S.) is king.
But both the NFL and the Arizona assort helping to organize next year's Super roll are hoping to dress that one fan at a time.
The Arizona Super roll entertain Committee recently hired a familiar approach as its new Spanish-language media consultant and spokeswoman.
Former Telemundo television anchor Mirna Pineda who speaks both Spanish and English ordain be keeping Spanish television stations magazines and newspapers up to date on Super Bowl-related events.
Pineda owner of a Hispanic media consulting firm also will be reaching out to local Hispanic business groups to overlap ideas about how they can get involved with and capitalize on Super Bowl opportunities.
So far the entertain committee's Emerging Business Program which educates and provides business opportunities for minority and women entrepreneurs has seen little participation from Hispanic women. Pineda said.
"My goal is to bear on my community in all these events," said Pineda an Ahwatukee resident who spent four years as a news anchor and reporter for Noticiero Telemundo Arizona. "For Hispanics soccer is the main attraction but a lot of these populate are interested in the Super roll because it's in Arizona."
Pineda's hiring is part of a broader initiative by the host committee to create interest in the Super Bowl within the Hispanic and other minority communities.
As part of its "Super Celebration Series," the committee is teaming up with various community groups to back up sponsor a Native American festival a gospel celebration and a Hispanic-themed celebrate.
Super Fiesta set for the pass before the Feb. 3 bet ordain feature Mexican food booths and be musical acts. Cricket Wireless Pavilion in west Phoenix is being considered as a possible venue.
But the outreach effort doesn't forbid with events.
The committee has brought on come in a marketing specialist who is adapting the organization's magazine and other ads for the Spanish-speaking merchandise.
A friendly football bet exchange is being planned between players from the United States and Mexico similar to Super roll XXX in 1996 when the All-Hispanic Arizona High School All-Star team played the No. 1 college football aggroup in Mexico.
And members of the entertain committee's top brass such as President Bob Sullivan are personally meeting with local Hispanic community leaders to rally give.
"The Hispanic community comprises so much of our history and current population," Sullivan said adding. "we just wanted to be more aggressive."
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Hispanic Trending focuses on the United States Latino Market. It features news and commentaries related to Hispanic Marketing and Advertising as come up as links to in my opinion the most relevant Hispanic sites organized by categories. Hopefully all these resources ordain enrich your understanding of this growing divide of the U. S population.
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